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Group745
Group745
Group745
Group745
Group745
Group745

Tesco Loves Baby Campaign

28/06/2019
Group745
Advertising Agency
London, United Kingdom
21
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Credits

BRIEF

To ensure Tesco is seen as the trusted partner on baby and child advice, and parents’ preferred place for pregnancy and early years shopping.

STRATEGY

We deliver advice-led, inspirational content to parents – accompanied by enticing life-stage appropriate offers – when and where they want it, via mobile, social media and print. The large database is growing rapidly, providing access to a highly responsive parent panel and enabling the retailer or their suppliers to reach out for product reviews, insights and other marketing-led opportunities.

RESULTS

The programme successfully delivers significant uplifts in sales and visits versus non-members, both in category and across the wider store.

See our Consumer Insights & CRM Services

154%
uplift in spend at Tesco vs non-members
570%
uplift in spend in category vs non-members

333%
increase in frequency of visit vs non-members
About Bookmark Content and Communications – EMEA

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.