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Tesco Loves Baby Campaign

BRIEF

To ensure Tesco is seen as the trusted partner on baby and child advice, and parents’ preferred place for pregnancy and early years shopping.

STRATEGY

We deliver advice-led, inspirational content to parents – accompanied by enticing life-stage appropriate offers – when and where they want it, via mobile, social media and print. The large database is growing rapidly, providing access to a highly responsive parent panel and enabling the retailer or their suppliers to reach out for product reviews, insights and other marketing-led opportunities.

RESULTS

The programme successfully delivers significant uplifts in sales and visits versus non-members, both in category and across the wider store.

See our Consumer Insights & CRM Services

154%
uplift in spend at Tesco vs non-members
570%
uplift in spend in category vs non-members

333%
increase in frequency of visit vs non-members

Category: Retail and Restaurants , Supermarkets