Fabric a luxury lifestyle and property magazine
BRIEF
REAP, a consortium of 38 London estate agents, wanted to drive property sales across central, north and northwest London.
STRATEGY
Fabric showcases prime and super-prime properties in London’s most exclusive postcodes, including Notting Hill, Holland Park, Mayfair, St. John’s Wood, Primrose Hill, Hampstead and Highgate. Through quality editorial rooted in local knowledge, celebrity interviews, fine dining and cutting-edge interior design inspiration, Fabric positions REAP as the authority in luxury London living. The Fabric ecosystem includes a responsive website, a monthly tablet edition and a strong social media presence. The distribution is highly targeted within each postcode, giving REAP agents and third-party advertisers access to an exclusive, affluent market.
RESULTS
Fabric is a highly efficient lead generator for REAP agents and third-party advertisers, and a trusted source of local information for its audience.
Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.
We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.
We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.