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Group745
Group745
Group745
Group745
Group745
Group745

StreetSmart's National Campaign

28/06/2019
Group745
Advertising Agency
London, United Kingdom
3
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Credits

BACKGROUND

The charity was set up in 1998 by William Sieghart, founder of Forward Publishing (which became Bookmark in 2016), and Mary-Lou Sturridge, a former director of the Groucho Club. Recognising that many homeless charities were already providing immediate relief in the form of shelter, clothing and food, they decided to make StreetSmart a fundraising charity.

Thanks to the support of a generous sponsor, Deutsche Bank, who covers all the costs of the campaign, every penny raised is distributed directly to the actual charities, hostels and projects with the experience and facilities to help adults and children who are living on the streets and want to get back on their feet.

HOW WE WORK WITH STREETSMART

Bookmark has supported the charity since its launch. We continue to provide valuable office space, creative and administrative support, and digital expertise; we also produce all StreetSmart’s marketing and publicity materials.

RESULTS

Since 1998, restaurants and their diners have raised over £8.4 million and helped hundreds of people back to independent living and into employment.

About Bookmark Content and Communications – EMEA

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.