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Group745
Group745
Group745
Group745
Group745
Group745

MoneyPlus Magazine for Standard Life

28/06/2019
Group745
Advertising Agency
London, United Kingdom
12
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Credits

BRIEF

To position Standard Life as a ‘mentor’ brand that demystifies the complex world of pensions, investments and regulatory change; to provide financial services content to meet the varying needs and knowledge levels of the customer base; to make dry subject matter interesting and complex concepts accessible

STRATEGY

Starting with MoneyPlus magazine, we developed a multi-channel content approach that included magazines, supplements, guides, e-zines and a range of web content. MoneyPlus content set finance in the context of people’s lives, connecting customers emotionally to the Standard Life brand. Targeted and segmented, the content engaged and educated through case studies, features and expert comment, infographics, animation, video and interactive planning tools.

RESULTS

MoneyPlus content had a measurable impact on sales and improved perception of Standard Life’s products and services, supporting their positioning as a mentor brand.

23%
uplift in value of MoneyPlus magazine readers' investments compared with non-readers
About Bookmark Content and Communications – EMEA

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.