senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Forward Poetry Anthology

28/06/2019
Group745
Advertising Agency
London, United Kingdom
10
Share
Credits

BRIEF

A poetry anthology, The Forward Book of Poetry, is created each year for the Forward Poetry Prizes, first established in 1992 by the founder of Forward (now Bookmark). The prizes and the book were intended to raise the profile of poetry, reward poets and encourage a new readership to explore the genre. The book needed to act as a calling card for new prize entries and as a showcase of the best contemporary poetry.

STRATEGY

The anthologies include a foreword from the high-profile chairman of the prizes each year. Alumni have included Carol Ann Duffy, Jeanette Winterson, Jeremy Paxman and Andrew Marr. Covers are commissioned from well-known artists to further increase the value and cut-through of the book.

RESULTS

The Forward prizes and the accompanying anthology celebrate their 26th year in 2017. Our most recent Poems of the Decade bumper anthology was selected for the Edexcel A-level syllabus to represent poetry in the 21st century.

About Bookmark Content and Communications – EMEA

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.