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Standard Life Wealth Portfolio magazine

28/06/2019
Advertising Agency
London, United Kingdom
5
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Credits

BRIEF

To increase the frequency of communication and deepen client engagement; to demonstrate the sophistication of the Standard Life approach to investing and its expertise; to retain and extend business from existing Standard Life Wealth clients.

STRATEGY

Bookmark created the concept for MoneyPlus Portfolio, a magazine that would reassure its readers that their investments were with a best-in-class provider. The content is tailored to this affluent and financially savvy group: it explores markets, sectors and broad investment themes, offering strategies that this idea-hungry and information-overloaded audience can action themselves or use as a talking point with their Wealth Manager. The magazine also offers a clearly articulated point of view on macroeconomic issues from Standard Life Wealth. Contributors include leading financial journalists, opinion formers and sector specialists.

RESULTS

Client engagement is enhanced not only through the expert investment content, but also by content that explores wider economic issues and current trends that impact on their finances. The use of luxurious paper stock and a sophisticated design language gives MoneyPlus Portfolio a premium look and feel, which is greatly appreciated by its readers.

Learn how Bookmark can help you attract and grow a new audience through content marketing.

Content Strategy Services

“We use the MoneyPlus Portfolio magazine to engage with clients through timely, relevant content. We believe this helps to deepen existing relationships.”

Graham Miller, Marketing Manager Standard Life Investments
About Bookmark Content and Communications – EMEA

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.