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Group745
Group745
Group745
Group745
Group745
Group745

British Airways Inflight Entertainment Microsite

28/06/2019
Advertising Agency
London, United Kingdom
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Credits

BRIEF

To enhance the passenger experience for British Airways’ customers, from the point of booking to arriving at their destination.

STRATEGY

By recognising that the journey starts at home, we relaunched the British Airways Inflight Entertainment microsite to reflect this. We introduced a journey planner that enabled passengers to plan what they wanted to watch or listen to, based on their journey time, helping build excitement before they’d even arrived at the airport. Passengers are able to email, print or share their selections on social media.

RESULTS

Since the microsite relaunched we have seen a 50% increase in traffic. Customer interaction via the suggestions box has also increased, resulting in improved levels of customer satisfaction. Through this feedback we’ve seen how tools like the journey planner help create anticipation and become an integral part to the booking process.

About Bookmark Content and Communications – EMEA

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.