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Bookmark's work with Kinetic’s B2B communications in the U.K. and China

BRIEF

To design and build the corporate website to support Kinetic’s new global marketing drive; to refine their B2B communications in order to enhance customer engagement; to position Kinetic as the authority on audiences on the move.

STRATEGY

Corporate website – We created a dynamic, best-in-class, multilingual website that worked across all devices and all global markets, that brought to life Kinetic’s vision of Out of Home as a vital and valuable part of the media mix.

U.K. Digital Out of Home Handbook – This directory of digital Out of Home media sites existed only in printed form. As such, it could only be updated on an annual basis. Bookmark created a digital version, which allowed Kinetic to provide more valuable up-to-date information to its subscribers.

Future of Out of Home – Bookmark helped Kinetic evolve their annual Future of Out of Home report into a prestigious, flagship publication. Bookmark created a design language that reflected the creativity and dynamism of the medium; we also developed a content strategy and commissioned content that reflected Kinetic’s thought leadership.

Pulse – Kinetic China’s newsletter is sent monthly to paying subscribers via email. It showcases Kinetic’s expertise through thought leadership articles, and agency industry news for CMOs, media agencies and brands in China. This is delivered via a mobile-responsive website, monthly content and emails. Bookmark created a website in Chinese and English to house the content; we also developed a content strategy that delivered timely, useful insights and information to this discerning, time-poor audience.

“We’re really happy with the work the team has done redeveloping our newsletter and creating a website in Chinese and English.”

Thomas Chan, President Kinetic China

Category: Business Services