Bookmark's work with Kinetic’s B2B communications in the U.K. and China
BRIEF
To design and build the corporate website to support Kinetic’s new global marketing drive; to refine their B2B communications in order to enhance customer engagement; to position Kinetic as the authority on audiences on the move.
STRATEGY
Corporate website – We created a dynamic, best-in-class, multilingual website that worked across all devices and all global markets, that brought to life Kinetic’s vision of Out of Home as a vital and valuable part of the media mix.
U.K. Digital Out of Home Handbook – This directory of digital Out of Home media sites existed only in printed form. As such, it could only be updated on an annual basis. Bookmark created a digital version, which allowed Kinetic to provide more valuable up-to-date information to its subscribers.
Future of Out of Home – Bookmark helped Kinetic evolve their annual Future of Out of Home report into a prestigious, flagship publication. Bookmark created a design language that reflected the creativity and dynamism of the medium; we also developed a content strategy and commissioned content that reflected Kinetic’s thought leadership.
Pulse – Kinetic China’s newsletter is sent monthly to paying subscribers via email. It showcases Kinetic’s expertise through thought leadership articles, and agency industry news for CMOs, media agencies and brands in China. This is delivered via a mobile-responsive website, monthly content and emails. Bookmark created a website in Chinese and English to house the content; we also developed a content strategy that delivered timely, useful insights and information to this discerning, time-poor audience.
“We’re really happy with the work the team has done redeveloping our newsletter and creating a website in Chinese and English.”
Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.
We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.
We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.