Soft bullying is still bullying
A digital campaign signed by both Lidl and World Vision, with the occasion of the International Anti Bullying Day.
No matter the words chosen for bullying one person, we are still talking about bullying - even if those words are food related, food one can find in Lidl stores.
Creative Agency
Creative Agency: Jazz Bucharest
Copywriter: Felicia Stoica, Catalina Groza
Art Director: Corneliu Dobrea
Planner: Oana Oprea
Creative Group Head: Felicia Stoica
Category: Food