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Soft bullying is still bullying

A digital campaign signed by both Lidl and World Vision, with the occasion of the International Anti Bullying Day.

No matter the words chosen for bullying one person, we are still talking about bullying - even if those words are food related, food one can find in Lidl stores. 

Creative Agency

Creative Agency: Jazz Bucharest

Copywriter: Felicia Stoica, Catalina Groza

Art Director: Corneliu Dobrea

Planner: Oana Oprea

Creative Group Head: Felicia Stoica

Category: Food