Rather than focusing on the classic category scenarios of the ‘muddy family dog’ or ‘leftover dinner scraps’, ‘You Don’t Know Where That’s Been’ highlights Pine O Cleen’s disinfection power by focusing on the germs that we don’t think about. The campaign aims to highlight that all those seemingly ‘innocent’ items we bring into our houses might not be so innocent after all.
Not often we get to animate germs or rotten food stuck between the teeth of a drunken rocker, but this was one!
Production Company: Rabbit Content
Director: Craig Rasmus
Animation Company: Alt.vfx
Creative Agency: Host/Havas Sydney
Post Production / VFX
Post Production Company: Alt.vfx
Advertiser: Pine O Cleen