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Enhancing the Conference Experience with Multi-Media Content

20/06/2019
Advertising Agency
New York, United States
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Credits

BRIEF

Every year, we send our APEX Media team to capture the attention of 3,000 conference attendees at APEX EXPO and improve their overall experience by providing in-the-moment news and event coverage.

STRATEGY

We sent a team of 17 content marketing experts from around the globe, to report on the event and provide attendees with a 360º perspective. This included news coverage, interviews, photography, filming, video-editing, writing, editing, art direction and project management.

The following content was created and distributed during the event*:

  • 3 daily magazines (140 pages, 4,200 copies)
  • 4 daily e-newsletters
  • 20 YouTube videos
  • 38 articles on the apex.aero website
  • 80+ live tweets
  • 20+ Instagram stories
  • 1 podcast, recorded at APEX EXPO 2018

*Advertising and sponsorships were arranged prior to the event.

1,000 copies of the latest issue of APEX Experience magazine were also distributed.

You may also be interested in the Data Story on the event “Engaging Conference Delegates Through Content Marketing.”

RESULTS

During the four-day event there were 18,865 sessions on apex.aero and 164,781 social media impressions. Also, the APEX Instagram account received an increase of 7.2% followers during the event. And, three weeks post-event, there were over 8,300 YouTube video views and 79 podcast plays.

Learn how Bookmark can help you create a 360˚ content strategy for your events.

See our Content Strategy Services

18,865
sessions on apex.aero
164,781
social media impressions
About Bookmark Content and Communications – USA
Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Chicago, Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.