Originally an Air Canada enRoute editorial program, Canada’s Best New Restaurants (CBNR) has grown to become a high-profile showcase of the newest top talent in the Canadian restaurant industry. CBNR continues to thrive and has become a respected restaurant ranking list in the country, while simultaneously celebrating Canada’s culinary scene for Air Canada passengers, here and abroad.
High-profile showcase of Canada’s top “foodie” talent. A robust multi-platform content marketing program where we:
316,565,255 media impressions (from August 2017 – December 2017), including: 807 stories (795 online, 6 broadcast, 6 print).
The launch of CanadasBestNewRestaurants.com
– The longlist campaign garnered 83,657 total visits (average 2:44 minutes on site)
– The Top 10 campaign accumulated 110,055 total visits (average: 1:10 minutes on site, 3:22 minutes on “Watch” page).
First-year public event to celebrate Canada’s Best New Restaurants: A single email deployment to Greater Toronto Area-based Aeroplan members resulted in a sold-out event!