null - Enhancing the Conference Experience with Multi-Media Content
BRIEF
Every year, we send our APEX Media team to capture the attention of 3,000 conference attendees at APEX EXPO and improve their overall experience by providing in-the-moment news and event coverage.
STRATEGY
We sent a team of 17 content marketing experts from around the globe, to report on the event and provide attendees with a 360º perspective. This included news coverage, interviews, photography, filming, video-editing, writing, editing, art direction and project management.
The following content was created and distributed during the event*:
- 3 daily magazines (140 pages, 4,200 copies)
- 4 daily e-newsletters
- 20 YouTube videos
- 38 articles on the apex.aero website
- 80+ live tweets
- 20+ Instagram stories
- 1 podcast, recorded at APEX EXPO 2018
*Advertising and sponsorships were arranged prior to the event.
1,000 copies of the latest issue of APEX Experience magazine were also distributed.
RESULTS
During the four-day event there were 18,865 sessions on apex.aero and 164,781 social media impressions. Also, the APEX Instagram account received an increase of 7.2% followers during the event. And, three weeks post-event, there were over 8,300 YouTube video views and 79 podcast plays.
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