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Group745
Group745
Group745
Group745
Group745
Group745

Reaching New Audiences with Programmatic Media

20/06/2019
Advertising Agency
Toronto, Canada
30
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Credits

BRIEF

Build brand awareness for a top international luxury fashion brand amongst Chinese travelers visiting Canada. The main objective of this program is to drive in-store traffic and encourage these travelers to purchase the brand’s products during their stay.

STRATEGY

Created and implemented a one-month programmatic ad campaign, retargeting Chinese travelers who have visited the Air Canada site. Media buys included placement on Chinese language websites, with a wide range of categories.

We split-tested with 15- and 30-second versions of the brand’s pre-roll and optimized the campaign for peak performance.

The audience included Chinese travelers who had visited aircanada.com and those who had booked a flight from China to Canada aboard Air Canada during that month.

RESULTS

The campaign was quite successful. Over a one-month period, the ads received 225K+ impressions; 61% of viewers watched the videos to completion; and there was a 0.53% click-through rate (CTR).

Learn how Bookmark can help you attract new visitors and grow your business through digital marketing.

Digital Marketing Services

225K+
Media Impressions
About Bookmark Content and Communications – Canada

Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.


We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.


We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Chicago, Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.