null - Inbound Marketing for Growth (and Proof of Concept)
BRIEF
After years of growing our business through networking and word
of mouth, we decided it was time to build brand awareness and leverage our
digital channels as a new business tool.
Objectives:
- Create
interesting and useful content for marketers and content creators around
the world
- Become
a trusted industry resource for content marketing, PR, media and tech
- Generate
leads and grow our business
- Create an inbound marketing proof of concept
for future and current clients
STRATEGY
We used inbound marketing to drive interest from new and
returning visitors to our site, primarily using social media channels,
newsletters, drip campaigns, SEO, local directories and outreach. We tracked
results in HubSpot and used data to continuously improve our strategy.
We created useful and relevant content related to our core
service areas, based on the phases of our client journey:
1.
Awareness: blog posts, news articles,
infographics, white papers, guides
2.
Consideration: infographics, case
studies
3. Decision: product sell sheets, pitch decks, one-on-one
conversations
Most of our content is available online for anyone to find
through social media and organic search. We have also integrated several pieces
of high-value gated content, where visitors can provide their name and email
addresses to receive the report or guide on landing page forms.
We also used automated email drip campaigns to nurture
prospects. Once a lead had engaged with us a few times, we reached out to them
to see if we can help out in any way.
We also used SEO tactics to improve rankings in local markets.
For more information, see our Local Search case study.
RESULTS
Over the last six months, these efforts have contributed to
Bookmark’s growth:
- 24%
more sessions per month on bookmarkcontent.com
- 21%
average landing page conversion rate
- 50
leads and 5 opportunities per month, on average
- 4 new clients and growing
—
Learn how Bookmark can help you attract new visitors and grow
your business through content and inbound marketing.
See OurDigital Marketing Services
21%
Conversion Rate
5
Opportunities/Month
4
New Clients
