Fairmont Magazine: Sharing the Luxury Lifestyle with Guests
BRIEF
Our goal for Fairmont Magazine has
always been to not be a hotel magazine. Rather, we would like it to be
a luxury travel and lifestyle publication that happens to be in a
hotel.
STRATEGY
Global content program including
video and digital content, as well as a magazine distributed to over 70 luxury
hotels & resorts. By engaging readers with award-winning travel
features,eye-catching product pages, luxurious fashion spreads and
captivating lifestyle content, created a publication to represent the world of
the affluent individuals who make Fairmont their choice of hotel in every
destination.
RESULTS
Spafax and Bookmark have held the
commission to create Fairmont Magazine since 2007. In that time, it has taken
on many incarnations, moved from print into the digital space and grown with
the expansion of the brand.
- 2.7
million readers per issue
- 93,000
copies in circulation each issue
- 70+
hotels
- 34
international editorial awards
- 4 languages
“Fairmont
Magazine is beautiful to look at and a pleasure to read. The art is top-notch,
the writing is excellent, and the magazine as a whole generates excitement
about travel. I wasn't aware of this magazine before, but I will make a point
of reading it in the future”.
Anonymous CSME Editors' Choice Awards
Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.
We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.
We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Chicago, Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.