null - Fairmont Magazine: Sharing the Luxury Lifestyle with Guests
BRIEF
Our goal for Fairmont Magazine has
always been to not be a hotel magazine. Rather, we would like it to be
a luxury travel and lifestyle publication that happens to be in a
hotel.
STRATEGY
Global content program including
video and digital content, as well as a magazine distributed to over 70 luxury
hotels & resorts. By engaging readers with award-winning travel
features,eye-catching product pages, luxurious fashion spreads and
captivating lifestyle content, created a publication to represent the world of
the affluent individuals who make Fairmont their choice of hotel in every
destination.
RESULTS
Spafax and Bookmark have held the
commission to create Fairmont Magazine since 2007. In that time, it has taken
on many incarnations, moved from print into the digital space and grown with
the expansion of the brand.
- 2.7
million readers per issue
- 93,000
copies in circulation each issue
- 70+
hotels
- 34
international editorial awards
- 4 languages
“Fairmont
Magazine is beautiful to look at and a pleasure to read. The art is top-notch,
the writing is excellent, and the magazine as a whole generates excitement
about travel. I wasn't aware of this magazine before, but I will make a point
of reading it in the future”.
Anonymous CSME Editors' Choice Awards
