BRIEF
Plan and execute a
graffiti-themed event to promote BITE Beauty’s new summer Lip Pencil Collection
with Toronto’s top social influencers.
STRATEGY
On Thursday, May 11, Bookmark hosted
over 60 guests including social influencers, makeup artists, bloggers and
Sephora specialists for #TheLipPencil launch event at District 28 (which was
the perfect venue for the event with its soaring ceiling and amazing
cyclorama!).
The interactive, graffiti-themed
event was complete with 3 “Insta-worthy” graffiti murals (1 pre-done for guests
to pose in front of, 1 completed live by an artist during the event and 1
interactive piece for guests to take part in), makeup stations and an
illustrator for guests to get their portrait done on site.
Guests were welcomed at
the door with a pre-sketched portrait of a selfie on their Instagram feed, and
were encouraged to create their own lip look using the new Lip Pencils with the
help of Global Makeup Artist Janice Daoud and two Lip Lab Artists. We received
great feedback on the personalized portraits – many thought it was a very
thoughtful touch!
RESULTS
The event resulted in
over 185 (and counting!) Instagram Stories and posts, earning a potential
12,252,694 impressions.
Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.
We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.
We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Chicago, Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.