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INNSIDE by Melia

Prompting a little excitement in the routine of business travel, we created the world of Work Tripping. Observing the social habits of the work tripper, we established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers.

The Challenge: Appeal to business travellers who want to achieve more than just business.

Our Insight: Business travellers want to switch off without entirely disconnecting. 

Our Solution: Develop a unique trend based on the 'Bleisure' trend: Work Tripping. Allow guests to move seamlessly from work, to leisure, to wellness, and back again. 

The modern business traveller wants more than just facilities and functionality. So we tapped into emerging 'Bleisure' trends to be at the forefront of experience, placing it over commodity. 

Category: Hotels, Travel

Genre: People