Leonard Cheshire - Together Unstoppable: Journey to Independence
We made a campaign to show the inner strength, patience and resilience of disabled people. The film launches a broader through-the-line campaign that delivers strategy, campaign concept, creative execution, distribution and media.
Most of us take our independence for granted. The freedom to choose how we live, work and learn. Every choice we make, from what we'll have for dinner to going out for a coffee or taking the bus into town, these things all seem so simple and even insignificant.
But, 1 in 5 of us acquire a disability at some point in our lives. So what do we do when these things all of a sudden become terribly challenging? When they acquire much more significance?
We worked with Leonard Cheshire to show how difficult this change can be; Journey to Independence is an 80-second film which highlights the life-changing impact of disability on the 8 out of 10 people who are not born with it.
Don't Panic Senior Creative George McCallum said of the campaign that it captures the 'hard, painful, yet empowering story of one disabled man'.
We worked hard to capture Leonard Cheshire's renewed purpose of showing the strength of disabled people rather than their weaknesses. The campaign is a positive, proud and pioneering exploration of how inspiring disabled people are.
In the age of the conscious consumer, only the most culturally relevant ideas cut through. We take creative risks with our purpose-led campaigns to earn the attention you need to stand out. So if you’re willing to be radical, we can guarantee you something revolutionary.
‘Don’t Panic has answered the question of what an advertising agency should be next.’ – Andrew McGuinness
Welcome to Don’t Panic, a London Advertising Agency that never fails to disrupt convention. We started off in the flyer game, handing out packs on the streets to those in the know. We’ve since evolved into the most successful creative agency of our size in the UK.
How’ve we done it? Well, there’s a reason we have a BAFTA sitting pretty on our awards shelf. We produce purpose-led digital and offline advertising campaigns that always command attention. We’re a creative agency with shareability on our minds, so we’ll make sure you’re firmly the centre of attention.
We understand the power of earned media, and the need for creative campaigns that escape the incumbent and challenge the times. We’re always reactive, using unique ideas to help clients define their purpose and their brand voice.
Unlike the one-trick ponies at many other advertising agencies, we take responsibility for each and every stage of our projects, working in-house on everything from strategy, branding and design, to production and media. So if you’re in need of a campaign that defies expectations and defines your brand, get in touch here.