SOS Orangutans - Concrete Jungle
We brought The Jungle Book to the streets to raise awareness about deforestation for SOS Orangutans. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.
The Challenge
Increase donations to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species.
The Insight
While the act of deforestation is often widely discussed, people rarely consider the impact on wildlife.
The Solution
Ensure relatability by using well-known and well-loved characters to tell our story, showing King Louie, Baloo and other Jungle Book favourites as homeless in the world's biggest cities.
In the age of the conscious consumer, only the most culturally relevant ideas cut through. We take creative risks with our purpose-led campaigns to earn the attention you need to stand out. So if you’re willing to be radical, we can guarantee you something revolutionary.
‘Don’t Panic has answered the question of what an advertising agency should be next.’ – Andrew McGuinness
Welcome to Don’t Panic, a London Advertising Agency that never fails to disrupt convention. We started off in the flyer game, handing out packs on the streets to those in the know. We’ve since evolved into the most successful creative agency of our size in the UK.
How’ve we done it? Well, there’s a reason we have a BAFTA sitting pretty on our awards shelf. We produce purpose-led digital and offline advertising campaigns that always command attention. We’re a creative agency with shareability on our minds, so we’ll make sure you’re firmly the centre of attention.
We understand the power of earned media, and the need for creative campaigns that escape the incumbent and challenge the times. We’re always reactive, using unique ideas to help clients define their purpose and their brand voice.
Unlike the one-trick ponies at many other advertising agencies, we take responsibility for each and every stage of our projects, working in-house on everything from strategy, branding and design, to production and media. So if you’re in need of a campaign that defies expectations and defines your brand, get in touch here.