null - SOS Orangutans - Concrete Jungle

We brought The Jungle Book to the streets to raise awareness about deforestation for SOS Orangutans. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.

The Challenge

Increase donations to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species. 

The Insight

While the act of deforestation is often widely discussed, people rarely consider the impact on wildlife.

The Solution

Ensure relatability by using well-known and well-loved characters to tell our story, showing King Louie, Baloo and other Jungle Book favourites as homeless in the world's biggest cities.