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adidas 'Run for The Oceans'

Run For The Oceans ’19 is a global adidas-led initiative,

where for every 1km run on June 8th, adidas will donate $1 towards Parley Ocean School, an organisation that raises awareness and arms the next generation with the knowledge and tools to stop marine plastic pollution.


Directed by James Willis, this social & PR driven activation film aims at starting the conversation in culture. Through playfully pushing limits of the IG story formats, this film aims to unite runners and creators alike to take action and create real change.

Together, with the voice and global influence of adidas ambassadors such as David Beckham, Karlie Kloss and Mo Salah, this social campaign aims to give the next generation of activists and creators the knowledge and tools to raise awareness around the issue of plastic trash, while simultaneously driving mass participation for ‘Run for the Oceans’ 2019 event on an unprecedented scale.


Advertiser: adidas

Brand: adidas Running

Production Company

Production Company: Bullion Productions

Director: James Willis

Producer: Nick Hayes

Creative Agency

Creative Agency: Brand Articulations

Producer: Rachel Perry

Account Director: Tobin Kittoe

Creative Director: Darren Cronje

Category: Events, Sports and Leisure

Genre: Action