null - adidas 'Run for The Oceans'
Run For The Oceans ’19 is a global adidas-led
initiative,
where for every 1km run on June 8th,
adidas will donate $1 towards Parley Ocean School, an organisation that raises
awareness and arms the next generation with the knowledge and tools to stop
marine plastic pollution.
Directed by James Willis, this social &
PR driven activation film aims at starting the conversation in culture. Through
playfully pushing limits of the IG story formats, this film aims to unite
runners and creators alike to take action and create real change.
Together, with the voice and global influence of adidas
ambassadors such as David Beckham, Karlie Kloss and Mo Salah, this social
campaign aims to give the next generation of activists and creators the
knowledge and tools to raise awareness around the issue of plastic trash, while
simultaneously driving mass participation for ‘Run for the Oceans’ 2019 event
on an unprecedented scale.
