Ford Super Bowl Fan Journey Case Study
We wanted to move from wide shots to close-ups on the Ford Trucks in one shot, all while seamlessly transitioning through multiple environments.
We thought of different ways to film the project, but with everything visible in 360°; it all felt like a compromise. We then decided to make everything entirely CG.
Every rock in each environment, every feather of the cardinals, every hat of the cowboys, every spark of the steel mills, and every bolt on the wheels of the Ford Trucks were meticulously crafted and art directed to bring the project to life.
Bipolar Studio is a high end, boutique production company located in the heart of the Arts District in Downtown Los Angeles.
We work with agencies & brands directly to execute stories & visuals. We obsess over details to maximize every pixel and minimize every line item.
Biologically merging film, art, science and computer generated imagery we create something radically new.
Practicing traditional and VR across all mediums.