null - Ford Super Bowl Fan Journey Case Study

We wanted to move from wide shots to close-ups on the Ford Trucks in one shot, all while seamlessly transitioning through multiple environments. 

We thought of different ways to film the project, but with everything visible in 360°; it all felt like a compromise. We then decided to make everything entirely CG. 

Every rock in each environment, every feather of the cardinals, every hat of the cowboys, every spark of the steel mills, and every bolt on the wheels of the Ford Trucks were meticulously crafted and art directed to bring the project to life.