Haagen-Dazs - Beard Bibs
Many men with beards avoid eating ice
cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted
to give these men the opportunity to enjoy ice cream without being
self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to
protect their facial hair while consuming the sweet treat. The bibs were
offered on posters as tear-offs in 6 different designs. Each one depicts a
beard style inspired by several cultures and eras including Cavemen, Confucius,
Pharaoh, Assyrian, Viking and Sadhu.
Beard Bibs were launched in Haagen-Dazs
stores and kiosks in Dubai. The unique posters invited men to put on the bib
and enjoy their favorite ice cream.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).
