Dunkin'
A true American Icon, Dunkin’ was looking to signal its transformation into a premier beverage-led national brand, seeking to create a new strategy, identity and communications.
To launch the next chapter for the Dunkin’ brand, we went on a “first name basis with America.” We worked with Dunkin’ to create the identity, brand-voice, store experiences, social media content, and strategic platforms for seasonal and new-to-world innovations.
The empowering idea of “going on a first name basis with America” served to drive an important re-evaluation of the brand in the form of 3 billion impressions - the name change was the most talked about campaign in Dunkin’s 70 year history.
Jones Knowles Ritchie is a design-led creative company.
Founded in 1990, we are over 300 strong with offices in London, New York and Shanghai.
We offer design and strategy teams working hand in hand across our offices to ensure clear and relevant market knowledge as well as a full raft of services from trends to innovation; and from Visual Brand Identity to brand architecture review.