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Delivering a brand identity for Bespak

Bespak delivers highly complex drug delivery devices and has to comply with strict legislation. Bespak found that they were always regarded as a manufacturer, with its formulation, concept creation and other core IP being dismissed.

Realia was appointed to undertake a brand review, with the objective of delivering a stronger brand that would provide focus and definition for both internal and external audiences.

The new brand identity was rolled out to include stationery, signage, a new website etc and was all supported by extensive PR, advertising and direct mail campaigns.

“Realia has worked with us from a standing start and very quickly assessed our business and our needs. They tailored and facilitated branding workshops to a team new to strategic thinking in a way that was inclusive and not patronising. They listen carefully and respond well; I am delighted with the results and look forward to a long and continuing relationship.”

CHRIS HALLING
Marketing Manager, Bespak

Category: Pharmacy