Bespak delivers highly complex drug delivery devices and has to comply with strict legislation. Bespak found that they were always regarded as a manufacturer, with its formulation, concept creation and other core IP being dismissed.
Realia was appointed to undertake a brand review, with the objective of delivering a stronger brand that would provide focus and definition for both internal and external audiences.
The new brand identity was rolled out to include stationery, signage, a new website etc and was all supported by extensive PR, advertising and direct mail campaigns.
“Realia has worked with us from a standing start and very quickly assessed our business and our needs. They tailored and facilitated branding workshops to a team new to strategic thinking in a way that was inclusive and not patronising. They listen carefully and respond well; I am delighted with the results and look forward to a long and continuing relationship.”
Marketing Manager, Bespak