‘Born to go’ is directed by Ben Strebel through HAMLET for Samsonite and is Wunderman Thompson Belgium’s first work for the global luggage brand.
Samsonite is a brand we are all familiar with, a household name. Suitcases are nearly always discarded to the loft for most of the year and extracted once or twice annually for holidays. But times have changed, Millennials are more mobile and fast paced than older generations. Looking to this new generation of travellers, lightweight travel luggage is required to be reliable and consistent, an essential component for modern life. Samsonite is just the brand to help with that.
The narration over the high energy film urges our millennial audience to see everything and go everywhere. The visual moves quickly to the rhythm of the VO juxtaposing a description of a typical world traveller experience alongside the visuals of an urban one.
Post Production / VFX
Post Production Company: ETC London
VFX Supervisor: Ally Burnett
Sound Company: Sonhouse Brussels
Creative Agency: Wunderman Thompson Belgium
Copywriter: Jolien Tuyteleers
Art Director: Kate Bellefroid
Producer: Caroline Van Ranst, Ingeborg Van Hoof, Bruno Dejonghe
Executive Creative Director: Pieter Staes
Production Company: HAMLET
Executive Producer: Ruben Goots, Jason Felstead, Thomas Hofman
Director: Ben Strebel
DOP: Benjamin Todd
Producer: Sophie Brooks
Post Producer: Dominique Ruys
Composer: Filip Sijanec
Edit Company: Stitch London
Editor: Phil Currie