Samsonite Born To Go
‘Born to go’ is directed by Ben Strebel through HAMLET for Samsonite and is Wunderman Thompson Belgium’s first work for the global luggage brand.
Samsonite
is a brand we are all familiar with, a household name. Suitcases are nearly
always discarded to the loft for most of the year and extracted once or twice annually
for holidays. But times have changed, Millennials are more mobile and fast paced
than older generations. Looking to this new generation of travellers,
lightweight travel luggage is required to be reliable and consistent, an
essential component for modern life. Samsonite is just the brand to help with
that.
The
narration over the high energy film urges our millennial audience to see
everything and go everywhere. The visual moves quickly to the rhythm of the VO
juxtaposing a description of a typical world traveller experience alongside the
visuals of an urban one.
Client
Advertiser: Samsonite
Brand: Samsonite
Post Production / VFX
Post Production Company: ETC London
VFX Supervisor: Ally Burnett
Sound
Sound Company: Sonhouse Brussels
Creative Agency
Creative Agency: Wunderman Thompson Belgium
Copywriter: Jolien Tuyteleers
Art Director: Kate Bellefroid
Producer: Caroline Van Ranst, Ingeborg Van Hoof, Bruno Dejonghe
Executive Creative Director: Pieter Staes
Production Company
Production Company: HAMLET
Executive Producer: Ruben Goots, Jason Felstead, Thomas Hofman
Director: Ben Strebel
DOP: Benjamin Todd
Producer: Sophie Brooks
Post Producer: Dominique Ruys
Music
Composer: Filip Sijanec
Offline
Edit Company: Stitch London
Editor: Phil Currie
Genre: Action