Mastercard - Fingerprints Portraits
With the PSD2
revisions under way and the SCA mandates about to go live, biometric
authentication is becoming a hot topic in the European society.
But even though
Mastercard has finished developing the tools necessary to comply with the new
payment industry standard – ID Check being the most important one –
the supporting consumer-facing communication frameworks to educate & carry
the innovation message are yet to be developed.
How can we send
a clear and impactful message to consumers about the new biometric safety & security tools while it’s still hot
news?
Mastercard, as
innovative technology company, raised quick awareness about
biometrics by creating
a series of portraits using a unique technique -
fingerprints.
Highlighting the benefits of
face recognition and fingerprints payments through a unique
art form of precision, we
positioned Mastercard as a technological
leader in the payments industry.
By connecting the two most
sophisticated payment methods - the fingerprint and the face recognition
- Mastercard offers its customers the safest way to pay.
This project
explained to people that they should not mistrust the new
technologies, through a unique exhibition, featuring
portraits made only with fingerprints.
We invited a
renowned artist (Jan Petrov) to paint portraits using only fingerprints and
exhibit them at the Authentication & Biometry press conference. The audience witnessed how the artist
crafted such a portrait, live. We auction the
portraits, this way everyone could buy the
exhibited artworks with face recognition payment.
Hi. We’re McCann Prague. We’re like an ad agency. But with added dogs. We’ve been a small family sat on top of a big hill in Riegrovy Sady since 1991. And since then we’ve grown up to become one of the biggest, most creative, most efficient agencies in the Czech Republic. Because there’s 120+ of us working off our butts to be so.
But don’t just take our word for it, the proof is in the pudding. – "Most Effective Agency Of The Year" (for a few years in a row now), plus some Cannes Lions (like Gold and Bronze), and even a Grand Effie. Not bad.
We believe in being agile, no matter how big…(think Dwayne Johnson). And treating people more like citizen and less like consumers. We also believe that we can only succeed and grow if our Clients do too. Because what use is creativity without business results? On top of working for demanding clients like Vodafone, Bata, Coca-Cola, ING Bank, L’Oréal, MasterCard, Pilsner Urquell or Airbank, we do a reasonable garden party every now and then. And have a pretty cool rooftop to boot. So give us a shout. Or at least come and pet a dog. Lots of love, Děkujeme, The McCanners.
