E-PACE Launch, Jaguar
To help them launch the E-PACE—their first model designed to appeal to a younger mass market—Jaguar asked us to create content and a visual identity that would amplify its key message of ‘serious fun.’
We created a bold, colourful and contemporary look with a
strong red, white and blue colour palette as a nod to Jaguar’s British
heritage. This was combined with a ‘twisting’ creative treatment designed to
communicate the E-PACE’s energetic, playful positioning and compliment the live
barrel-roll of the car planned for the launch event.
We then applied this to everything from press packs to
infographics, event collateral to livery. To highlight the car’s design
pedigree, we created a film featuring designer Ian Callum. Finally, we used CGI
to create animated B-roll films that showcased the car’s playful nature.
Our content drove 16% more visitors to the E-PACE site than Jaguar’s previous launch campaign, with a PR reach of 60 million people and a social reach of 485 million.
Our assets featured heavily in press coverage from the likes of Top Gear, The Telegraph and Mail Online and Jaguar have confirmed that E-PACE is their ‘most talked about’ Jaguar to date.
