senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

null - The Edge of the World, Ford

16/05/2019
9
Share
SIGN UP FOR OUR NEWSLETTER

To launch the new Edge, Ford of Europe asked us to help them host the continent’s foremost lifestyle and automotive media at a dedicated product drive. We were tasked with creating a memorable, shareable experience that sparked conversation and clearly celebrated the car’s charismatic design, intelligent tech and perfect balance of performance and efficiency.


We took guests to the ‘Edge of the World’—a remote location in Östersund, Sweden, where they could experience the car in an environment like no other. From a visit to Sweden’s highest waterfall, to specially-created optical illusions, ice drives to fire-lit dinners, throughout their three day adventure our guests were wined, dined, surprised and delighted by a series of highly shareable experiences designed to showcase the car’s style, power and sense of adventure.



 

To ensure their memory of the trip lasted a lifetime, every car was rigged with a go pro, providing each guest with a personalised edit of their experience before they departed for home.

 

Our experience received overwhelmingly positive feedback from the media and influencers in attendance, with many sharing images and video on their own social channels. The media drive resulted in 341.3 million impressions across European print, online, TV and social media channels including key broadcasters such as Canale Italia (Italy), Telecino (Spain) and M6 Turbo (France) as well as publications including Auto Bild, Bunte (Germany) and Quattroruote (Italy.)

 

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1