Burger King needed to gain consideration in
its food delivery service in front of a competition that grows with online
ordering platforms such as Uber Eats or Deliveroo. They are digital search
engines that don't make their food, they don't have the capacity to produce
products. We wanted to take advantage of this to create a campaign that they
could never do, based on the launch of a product that solved a problem that no
one had addressed before and that affects 128 million families in Spain and the
United States. Something very much linked to home consumption. For all those
who have dogs, it is more difficult to enjoy their hamburger quiet, the smell
of meat makes dogs ask for food, their owners can not fully enjoy that moment.
A problem that everyone empathizes with and feels identified with. In order to
generate notoriety, affinity and increase sales, we launched the first bone
with Whopper flavor. A gift for dogs, but especially for their owners, who
could finally enjoy their hamburger relaxed.