This commercial was made for our longstanding client Outsurance to celebrate their 20th Birthday. The brand has a very authentic persona & so they wanted us to use actual staff members for the commercial. This brand commercial shot by our director/dop Lee Doig encapsulates the spirit of our client, and demonstrates his ability to truly show authenticity... that ephemeral quality we all talk about, but few actually pull off.
We are a production house based in Cape Town, South Africa. We work all over the world and have first hand knowledge of many countries in Africa. Our directors have long form and commercial experience. Lee Doig has been nominated for 13 Emmy's and won one. Our work has an authenticity to it that is rarely seen in commercials & content. This authenticity really connects with our audience's who can are so weary of fake, sanitized advertising.