ICON, Land Rover

When Land Rover ceased production of the Defender they asked to create a luxury coffee table book celebrating 67 years of their iconic SUV. The book needed to raise brand awareness by capturing the vehicle’s original reason for being. It had to be informative, impactful and exciting, appealing to both traditionalists and new prospects. It also had to whet Land Rover fans’ appetites for the arrival of the new Defender.

To truly capture the vehicle’s spirit, we focused our content on the people whose lives had been touched by the Defender. Over a series of carefully selected archive images and 80 original photographs we charted the legendary expeditions, humanitarian projects and adventures undertaken by these incredible machines, and the people who brought them to life. With exclusive commentary from the likes of Richard Hammond, Bear Grylls, and Ralph Lauren alongside interviews with production line employees and company executives, the book featured our own hand-painted font, bespoke illustrations, three different paper stocks and a bright Pantone orange throughout to reflect the car’s classic style and design pedigree.

Pre-sales of our ICON book sold out within days, and it went on to win gold for Best Use of Print within a Multi-media Campaign at The CMA International Content Marketing Awards with judges heralding it ‘a reminder of the enduring power of print and is ability to stir emotions.’