• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Eurotunnel Many Happy Returns 25th Anniversary

To celebrate its 25th anniversary of Eurotunnel Le Shuttle - the car and vehicle service that travels from Folkestone to Calais in 35 minutes - the train line is launching a multi-channel advertising campaign.

Created by Southpaw, the campaign centres on all the customers who’ve travelled via Eurotunnel in the past quarter-century.

The creative features all the people, pets and vehicles who use Eurotunnel, and the rich and varied reasons they might take a trip across the channel.

Using the tagline: ‘It’s our 25th birthday - but we’re wishing you many happy returns’ the campaign invited independently-minded explorers to reuse its service.

The ad addresses: “Snowboarders, surfboarders, feet up on the dashboarders, boot-fillers, bike rack fillers, wine rack fillers, those on four legs, first legs and away legs, nature lovers, adventure lovers and well - just lovers,” concluding: “it might be our 25th birthday, but we’re wishing you many happy returns.”

The video and digital ads use both 2.5D parallax technology - a technique that brings 2D still imagery to life.

Category: Travel