5 countries. 5 spices. 5 chefs. 5 days only.
Robertsons Spices are a household favourite in SA and Africa. But few consumers know what spices go into the signature blends – or that they’re sourced from around the world and blended to perfection by masterblenders.
To show South Africa what goes into Robertsons Blends, we reinvented the pop-up. Every day we completely reinvented a spice themed restaurant – and re-themed the décor, menu and experience around a spice in the core blends and its origin country.
And South Africa seemed to like what we did …
Assegai Awards won in 2018:
• Leader Award for Integrated Direct Marketing Campaign
• Silver for Art Direction
• Silver for Exceptional Branded Content
• Bronze for Experiential Media
2018 Bronze Loerie for Three Dimensional & Environmental Design: Interior Design & Temporary Structures
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