Robertsons Reinvention Kitchen
5 countries. 5 spices. 5 chefs. 5 days only.
Robertsons Spices are a household favourite in SA and Africa. But few consumers know what spices go into the signature blends – or that they’re sourced from around the world and blended to perfection by masterblenders.
To show South Africa what goes into Robertsons Blends, we reinvented the pop-up. Every day we completely reinvented a spice themed restaurant – and re-themed the décor, menu and experience around a spice in the core blends and its origin country.
And South Africa seemed to like what we did …
Assegai Awards won in 2018:
• Leader Award for Integrated Direct Marketing Campaign
• Silver for Art Direction
• Silver for Exceptional Branded Content
• Bronze for Experiential Media
2018 Bronze Loerie for Three Dimensional & Environmental Design: Interior Design & Temporary Structures
See more of our work: https://hardyboys.co.za/work
Pop us a mail on hello@hardyboys.co.za
We create big ideas for a connected world
We believe in big ideas that provoke, inspire and connect people. And, that the best ideas can be expressed in any medium or form.
Since 1994, we’ve been helping brands find their voices. As a team of idea generators, strategic thinkers and passionate problems solvers, we’re structured to meet the new sets of challenges facing brands today.
We’re proud to not simply be a South African agency in Durban – but a multi-faceted, African brand-building consultancy headquartered in South Africa’s only truly African city.