null - Robertsons Reinvention Kitchen

Robertsons Spices are a household favourite in SA and Africa. But few consumers know what spices go into the signature blends – or that they’re sourced from around the world and blended to perfection by masterblenders. 

To show South Africa what goes into Robertsons Blends, we reinvented the pop-up. Every day we completely reinvented a spice themed restaurant – and re-themed the décor, menu and experience around a spice in the core blends and its origin country.

And South Africa seemed to like what we did … 

• Leader Award for Integrated Direct Marketing Campaign 

• Silver for Art Direction 

• Silver for Exceptional Branded Content 

• Bronze for Experiential Media 

See more of our work: https://hardyboys.co.za/work 

Pop us a mail on hello@hardyboys.co.za