Must Be Strong
CANADA is a creative production company based in Barcelona, London and Los Angeles, proud to develop and produce its directors and photographers with a global approach.
Since its inception in 2008, CANADA has strived to cultivate an identity based on a core set of ideas: integrity in our work, a respect for tradition, humour as an escape valve and always a goal of achieving this through honesty.
In 2021, CANADA made sustainability a priority, implementing a shooting methodology to reduce the footprint of its activity on the planet.
Representing a roster of directors and photographers internationally, CANADA has collaborated with leading brands including Nike, Coca-Cola, Stella McCartney, Facebook, Lurpak, Instagram, Maserati, Google and Louis Vuitton, and artists including Dua Lipa, Beck, Travis Scott, Rosalia, Slowthai, Katy Perry and Tame Impala.
Since its founding, CANADA has received accolades at industry awards and festivals, including Cannes Lions, the Grammys, Ciclope Berlin, MTV EMAs, UK Music Video Awards, D&AD and Raindance.