senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Must Be Strong

08/05/2019
Production Company
London, UK
16
Share
Credits
Production
Editorial

A film released for international trans day of visibility. Directed by Femke Huurdeman and produced by CANADA.


CANADA presents ‘Must Be Strong’ a film celebrating International Trans Day of Visibility directed


Trans model and activist Munroe Bergdorf stars in a film, written by Bergdorf and creative


directors Eduardo Fitch and Lisa Turner-Wray.

Femke’s penchant for staged and crafted worlds comes paired with a rare and delicate sense of

humour and synchronicity, making her work as amusing as it is stylish. She has worked for brands

such as Shiseido, Vogue or Nike.


Femke received Best New Director at the Madrid FFF and FFFMilano before signing for CANADA in

2017, since then she has been recognised and awarded multiple times in other big festivals such

as FashionClash 2017 and Berlin Fashion Film Festival.

About CANADA

CANADA IS A CREATIVE PRODUCTION COMPANY FOUNDED IN 2008 WHEN A SMALL COLLECTIVE OF DIRECTORS CAME TOGETHER, UNITED BY THE DESIRE TO CONNECT WITH AN AUDIENCE VIA MEANINGFUL, WELL-CRAFTED FILMS.

SINCE THEN, WE HAVE GROWN TO BECOME A FAMILY OF INTERNATIONAL CREATIVES AND PRODUCERS WITH OFFICES IN BARCELONA, LONDON AND LOS ANGELES.

OUR SHARED LOVE FOR OUR WORK, OUR BELIEF IN THE POWER OF COLLABORATION, THE MAGIC OF PEOPLE, AND THE WONDER OF TRUE ARTISTRY UNITE EVERYTHING WE DO.

WITH DECADES OF EXPERIENCE CREATING AWARD-WINNING WORK BY OUR DIRECTORS AND PHOTOGRAPHERS, WE’RE PROUD TO DEVELOP AND PRODUCE OUR PROJECTS WITH A GLOBAL APPROACH.

Representing a roster of directors and photographers internationally, CANADA has collaborated with leading brands including Nike, Coca-Cola, Stella McCartney, Facebook, Expedia, Instagram, Maserati, Google and Louis Vuitton, and artists including Dua Lipa, Beck, Travis Scott, Rosalia, Slowthai, Katy Perry and Tame Impala.

Since its founding, CANADA has received accolades at industry awards and festivals, including Cannes Lions, the Grammys, Ciclope Berlin, MTV EMAs, UK Music Video Awards, D&AD and Raindance.​​​