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X-ray Story

Getting an X-Ray can be a scary business for kids. To help make it less so BBDO Dublin in collaboration with Disney Ireland and Children's Health Ireland at Crumlin put the entire cast of Toy Story through the process (for real) - and put the X-ray results all over the waiting areas of Ireland's national children's hospital. 
Creative Agency

Creative Agency: BBDO Dublin

Copywriter: Des Kavanagh

Executive Creative Director: Dylan Cotter

Creative Director: Kirk Bannon