X-ray Story
Getting an X-Ray can be a scary business for kids. To help make it less so BBDO Dublin in collaboration with Disney Ireland and Children's Health Ireland at Crumlin put the entire cast of Toy Story through the process (for real) - and put the X-ray results all over the waiting areas of Ireland's national children's hospital.
Creative Agency
Creative Agency: BBDO Dublin
Copywriter: Des Kavanagh
Executive Creative Director: Dylan Cotter
Creative Director: Kirk Bannon