Updated with the addition of Frontier employees, our Balladeer continues to act as our customers’ guide on the digital frontier, helping them navigate the maze that is the world of internet service providers and leading them to the speed they need.
Last year, Hill Holliday introduced the Balladeer and Frontier’s new brand positioning “Don’t Go it Alone,” a direction, tone and approach signifying a bold shift from their earlier marketing strategies. This new tag continues to position Frontier as the ultimate guide in a consumer’s challenges and frustrations navigating the complexities of today’s digital universe.