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Our Current. Our Future. Eirgrid

Capturing lightning in a bottle, for Eirgrid. Our Current. Our Future. 

“Any sufficiently advanced technology is indistinguishable from magic.” That quote from science fiction writer, inventor and futurist Arthur C. Clarke kicks off our beautiful film celebrating the people who run our national grid. But it tells only half the story. Because when tech is good enough it’s not just magical – it’s invisible. That was our task: to make the magic of the grid visible, vital and valuable.
Client

Advertiser: Eirgrid

Creative Agency

Creative Agency: BBDO Dublin

Category: Utilities