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When Mexican Flavour Calls

Responding to the growing popularity of Mexican flavours, KP Snacks launched the innovative half-moon shaped McCoy’s Muchos in January 2019. 

To support the message that Muchos bring excitement and flavour to any sharing occasion, bold and eye-catching out of home and in-store activity will feature the characters prominently shouting out the classic McCoy’s message with a Mexican spin, ‘When Mexican Flavour Calls’. 
Client

Brand: McCoys

Media Agency

Media Agency: Vizeum

Creative Agency

Creative Agency: ENGINE

Copywriter: Charlie Gee

Art Director: Tian Murphy

Planner: Olivia Stubbings

Producer: Joseph Pawsey

Executive Creative Director: Paul Jordan

Account Handling: Rheana Petgrave

Post Production / VFX

Post Production Company: Hunky Dory

Category: Food