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Microsoft Icons: Simplicity & Harmony

Microsoft has paid incredible attention to detail in the design of the Office Suite and Surface hardware products. That same unique, thoughtful design thinking has extended into the design of the Office icons. Every corner radius and angle has meaning and purpose, aimed at enhancing the user experience.

Tendril collaborated closely with the team at Microsoft to create a reveal film that captures the essence of these values—The craftsmanship of the the icons and the design thinking that went into them—Drawing parallels between the design engineering of the Surface devices and the the icon designs. 


Music Company: Zelig Sound

Production Company

Production Company: Tendril Design + Animation

Executive Producer: Ashley Monaghan

Producer: John Szebegyinszki

Creative Directors: Chris Bahry, Alex Torres

Art Director: Nidia Dias

Design: Evaldas Cesnavicius, Nidia Dias, Somei Sun, Joey Recoskie, Nicolás Castro, Yeseong Kim

Edit: Alex Torres

Animation: Somei Sun, Mauro Borba, Samuel Bohn, Joey Recoskie, Jeff Briant

3D Rendering and Lighting: Jeff Briant, Brad Husband, Nidia Dias

Compositing: Chris Bahry

Storyboard: Greg Boychuk

Voice Over: Amie Breedlove

Creative Agency

Creative Agency: Microsoft

Creative Director: Nando Costa


Brand: Microsoft

Category: Consumer Electronics

Genre: Animation