Cadbury - ‘It’s a Bit Grown Up’ with Neighbours

Cadbury’s creative agency VCCP developed a script with Jason Donovan making reference to his time in long running Australian TV series Neighbours. Our job was to manage the licensing process with the Rights Holders. We negotiated the licensing commercial terms and managed all other aspects of the project from start to finish without charging any clearance fees. We are able to do this thanks to our unique business model and strong appointed agency relationship with Fremantle.