Bringing the Snowdog to Life

18/04/2019

Realia Marketing

Advertising Agency

Folkestone, United Kingdom

ADD TO COLLECTION

ENTER INTO THE IMMORTAL AWARDS

18/04/2019

EMBED

EMBED WITH CREDITS

Credits

Inspired by the much-loved animated film The Snowman and The Snowdog, the sequel to Raymond Brigg’s classic picture book The Snowman, Ashford’s Snowdog trail celebrated the film’s themes of life, love, loss, friendship, companionship, strength and kindness.

A year in the planning, local businesses, artists and school children (all in on the secret) joined together to create a trail of unique snowdogs, bringing together the community and helping to raise valuable funds and awareness for Pilgrims Hospices.

The project is a large-scale public art trail consisting of over 30 Snowdog sculptures placed around the Ashford community for 10 weeks. Our role was to develop and deliver an engaging way to effectively promote the sculpture trail. The resulting social media campaign and activity generated outstanding results and participation among the local community.

The success of the campaign was recognised through the achievement of the Creative/Digital Award in the Ashford Business Awards 2018.

“Working with Realia on the social media presence and platforms for Snowdogs Discover Ashford has been a key ingredient of the success of the project so far. As a Council-led initiative, we knew what we wanted our profile to look like, and knew it needed a passionate and dedicated team to help us drive this forward. Realia is this team, and we are pleased to say that not only are they delivering against the brief, they are getting personally involved, and therefore the project is receiving many more unexpected positive outcomes”.

Chris Dixon, Arts and Cultural Industries Manager, Ashford Borough Council

About Realia Marketing

We are here to make our clients’ lives easier and better every day by delivering creative intelligence.

We are determined not to do what most agencies do. We don’t wheelout the big guns for the pitch then dump the client with a junior account. And we are absolutely clear that we really only work with like-minded clients – intelligent, creative and determined to succeed.

We are completely wedded to an integrated approach. We employ some great minds who think about marketing holistically – not in silos of PR, advertising or any other medium. This approach remains a fundamental ‘Realiaism’ and although we do have specialists in DM, digital, design, PR etc. everyone sees the bigger picture.

We are fiercely proud of our reputation for delivering a heady mix of agility, quality, intelligence and value. We give our clients our very best every day. And we always will be Creatively Yours®.

MORE ABOUT Realia Marketing

SUBSCRIBE TO LBB’S newsletter

PRIVACY & COOKIE POLICY

TERMS & CONDITIONS

NEWSLETTERS

Create your own LBB icons

How it works

Plans & Pricing

LBB’s Global Sponsor

v10.0.0