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Group745
Group745
Group745
Group745
Group745
Group745

Challenging the market for Aptar Pharma

18/04/2019
Advertising Agency
Folkestone, United Kingdom
11
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Credits
Aptar Pharma is a world leader in the delivery of innovative drug delivery systems but has historically stuck with industry convention when it comes to advertising.

We wanted to challenge the market. We needed people to think differently. We had to be brave; that’s why our advertising approach was edgier than anything they’d done before.

With its unrivalled expertise across a whole range of delivery routes, Aptar Pharma was in an enviable position to take competitive advantage from its IP and deliver a distinct value proposition through compelling communications.

Our strategy was therefore built around maximising the extraordinary level of IP held and converting it into engaging, compelling marketing that added value to our audience, inspired them to do something new, and tell their industry peers.

“Keep up the great work – I am impressed with all that I am seeing coming out of your team, and how quickly you have ‘gotten’ our business! The feedback I’ve received internally has been very positive… so keep it up! As you say – true experts love a challenge, and you are so far meeting ours…”
Carolyn Penot, Director Operational Marketing, Aptar Pharma
About Realia Marketing

We are here to make our clients’ lives easier and better every day by delivering creative intelligence.

We are determined not to do what most agencies do. We don’t wheelout the big guns for the pitch then dump the client with a junior account. And we are absolutely clear that we really only work with like-minded clients – intelligent, creative and determined to succeed.

We are completely wedded to an integrated approach. We employ some great minds who think about marketing holistically – not in silos of PR, advertising or any other medium. This approach remains a fundamental ‘Realiaism’ and although we do have specialists in DM, digital, design, PR etc. everyone sees the bigger picture.

We are fiercely proud of our reputation for delivering a heady mix of agility, quality, intelligence and value. We give our clients our very best every day. And we always will be Creatively Yours®.