null - India Dega Aashirvad

As Indians we take great pride in our traditions. Our culture and values are what define us, but rarely do we ever get the opportunity to use a sacred tradition to do so much more.  India Gate, together with The Classic Partnership, part of the VMLY&R Group, believe that rice, which is used to shower blessings during every wedding ceremony, can serve a larger purpose. So, we created #IndiaDegaAashirvad, a unique initiative that upholds our sacred tradition of showering rice, while giving newlywed couples the option to be prudent with its use, thereby helping millions of less fortunate people.