India Dega Aashirvad
As Indians we take great pride in our traditions. Our culture and
values are what define us, but rarely do we ever get the opportunity to use a
sacred tradition to do so much more. India Gate, together with The
Classic Partnership, part of the VMLY&R Group, believe that rice, which is
used to shower blessings during every wedding ceremony, can serve a larger
purpose. So, we created #IndiaDegaAashirvad, a unique initiative that upholds
our sacred tradition of showering rice, while giving newlywed couples the
option to be prudent with its use, thereby helping millions of less fortunate
people.
Creative Agency
Creative Agency: The Classic Partnership
Executive Creative Director: Alok Gadkar
Creative Director: Abhay Chawak
Associate Creative Director: Uday Narasimhan
Account Director: Kyra Qureshi
Creative Group Head: Anshuman Bhattacharya
Digital Designer: Mahmoud Helmy
Web Design: Tarun Ghosh
Head of Production: Vitthal Deshmukh
Production Manager: Zohra Ameen
Senior Editor: Vishal Munge
Editor: Gokul Sajeev
Music Director: Hardik Waghela
Animator: Umesh Kumar
Photographer: Nasir Rauf
Videographer: Sandip Bargal