India Dega Aashirvad
As Indians we take great pride in our traditions. Our culture and
values are what define us, but rarely do we ever get the opportunity to use a
sacred tradition to do so much more. India Gate, together with The
Classic Partnership, part of the VMLY&R Group, believe that rice, which is
used to shower blessings during every wedding ceremony, can serve a larger
purpose. So, we created #IndiaDegaAashirvad, a unique initiative that upholds
our sacred tradition of showering rice, while giving newlywed couples the
option to be prudent with its use, thereby helping millions of less fortunate
people.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).